InfoMedics Reports Record Growth in Demand in 2007
InfoMedics, Inc., the patient feedback company, today announced record business growth for 2007, as the company generated a 50 percent increase in sales compared to 2006. During the year, InfoMedics was engaged by 36 pharmaceutical brand teams to provide patient feedback programs as a strategic part of their promotional strategies.
Since its inception in 1995, InfoMedics has become the foremost developer of patient feedback programs worldwide. Its innovative services are designed to bring healthcare closer to the patient through the use of interactive technologies, disease management and learning theory. InfoMedics provides physicians with direct feedback from their own patients about treatment and condition challenges, thereby providing the most important source of information used by physicians when making prescribing decisions.
“The basis for our success in 2007 is the same as it has been for the past dozen years: delivering programs that consistently increase prescribing of our clients’ brands and deliver the highest ROI of any program in the pharmaceutical promotions mix,” said Gene Guselli, CEO, InfoMedics. “As the environment for pharmaceutical marketing becomes more challenging, we are uniquely positioned to help the increasing numbers of brand managers who need to balance meeting tough brand objectives while also improving their company’s perception among patients, physicians and the public at large.” read more in businesswire.com
Since its inception in 1995, InfoMedics has become the foremost developer of patient feedback programs worldwide. Its innovative services are designed to bring healthcare closer to the patient through the use of interactive technologies, disease management and learning theory. InfoMedics provides physicians with direct feedback from their own patients about treatment and condition challenges, thereby providing the most important source of information used by physicians when making prescribing decisions.
“The basis for our success in 2007 is the same as it has been for the past dozen years: delivering programs that consistently increase prescribing of our clients’ brands and deliver the highest ROI of any program in the pharmaceutical promotions mix,” said Gene Guselli, CEO, InfoMedics. “As the environment for pharmaceutical marketing becomes more challenging, we are uniquely positioned to help the increasing numbers of brand managers who need to balance meeting tough brand objectives while also improving their company’s perception among patients, physicians and the public at large.” read more in businesswire.com
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